Tom's of Maine Toothpaste Class Action Settlement
Tom's of Maine has agreed to settle a class action over allegedly misleading marketing claims about its natural toothpaste products. If you purchased Tom's of Maine toothpaste between November 2020 and March 2026, you may be entitled to approximately $7 per household — paid via Venmo, Zelle, or check, with no receipt required.
Do I Qualify?
You may be eligible if:
- Anyone who purchased Tom's of Maine toothpaste products between November 2020 and March 2026
- You confirm your purchase during the qualifying period when filing
- You submit a valid claim before July 6, 2026
No proof is required. You do not need to provide receipts or proof of purchase to file a claim.
File your claim through the official settlement website.
File Your Claim →What Happened?
Tom's of Maine, the natural personal care brand owned by Colgate-Palmolive, was sued for allegedly making misleading claims about its toothpaste products. The lawsuit alleged that the company's marketing overstated the natural ingredients and effectiveness of its toothpaste, misleading consumers who paid a premium for what they believed were superior natural products.
Natural and "clean" product marketing claims are increasingly scrutinized under consumer protection laws as companies charge premium prices for products with allegedly questionable benefits. Tom's of Maine agreed to settle the class action brought by affected consumers.
How Much Will I Actually Get?
Eligible claimants can receive approximately $7 per household paid via Venmo, Zelle, or check. No receipt or proof of purchase is required — you simply confirm you purchased Tom's of Maine toothpaste during the qualifying period. Deadline is July 6, 2026 — act soon as this deadline is approaching.
Last updated: June 15, 2026 | Information verified from court records and official settlement documents.